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	<title>TOMTRO &#187; News</title>
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	<link>http://tomtro.com</link>
	<description>Atlanta's Internet Marketing Consulting Firm</description>
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		<title>Atlanta&#8217;s Online Real Estate Market Status</title>
		<link>http://tomtro.com/news/atlantas-online-real-estate-market-status</link>
		<comments>http://tomtro.com/news/atlantas-online-real-estate-market-status#comments</comments>
		<pubDate>Mon, 04 Feb 2008 19:33:41 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[With the real estate market in Atlanta slowing down, it&#8217;s the strong that survive the online market. Cost effective AdWords campaign management is essential to making every marketing dollar count. Unorthodox methods are also a must in reaching potential clients before they hit the market. Through the use of social networking, strong link ad campaigns, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://tomtro.com/wp-content/uploads/2008/02/atlanta-real-estate.gif" title="Atlanta Real Estate" alt="Atlanta Real Estate" align="left" />With the real estate market in Atlanta slowing down, it&#8217;s the strong that survive the online market.  Cost effective AdWords campaign management is essential to making every marketing dollar count. Unorthodox methods are also a must in reaching potential clients before they hit the market.  Through the use of social networking, strong link ad campaigns, and other tricks of the trade, profits can actually rise in times when there&#8217;s a thinning of the heard.</p>
<p>TOMTRO can help you tweak your existing website to get those extra couple clients a month.  Simple in and out SEO campaigns aren&#8217;t always enough, and that&#8217;s when you need the professional services of an online campaign management company. With our monthly retainer consulting services, you can have access to your own remote web department all year long, fighting for your online needs.  We constantly add fresh content to your site or blog.  We convert all of your 404 hits, into page views by potential clients.  We send you monthly reports with your sites stats, and recent improvements.  We show you the way to get business done.</p>
<p>Check our contact page to set up a simple, painless and informal phone meeting.  Email us to set up a time to talk that is convient with you.  Tell us how you&#8217;d like us to contact you? Phone, Just another email, Skype, Instant messaging, LinkedIn?</p>
<p>In a story recently highlighted on Atlanta&#8217;s 11Alive News, the online real estate market is getting competitive, and a lot of people still don&#8217;t really know what they&#8217;re doing out there.</p>
<blockquote><p><font face="georgia, Times New Roman" size="3"> With real estate sites as common as pebbles you have to wonder why some work and some don&#8217;t.  </font></p>
<p><font face="georgia, Times New Roman" size="3"> We know that results differ because the level of real estate business generated on the Internet varies widely. According to the 2005 Member Profile published by the National Association of Realtors, members typically derive just 5 percent of their business from the web while 28 percent get nothing. A mere 4 percent get at least half their business online. The NAR study also shows that 87 percent of member firms and 44 percent of individual members have websites. </font></p>
<p><font face="georgia, Times New Roman" size="3"> According to the Hostway survey, 93 percent of consumers say pop-up ads are annoying or extremely annoying; 89 percent are bothered by the need to install extra software, and 83 percent resent registration log-on pages that block access to online content.</font></p></blockquote>
<p><font face="georgia, Times New Roman" size="3"><em>continue reading this article @ <a href="http://www.cobbonline.com/cobbview10.html" target="_blank">http://www.cobbonline.com/cobbview10.html</a></em></font></p>
<p>&#8220;<font face="georgia, Times New Roman" size="3">83 percent resent registration log-on pages&#8221; is perhaps the reason you loose a client 100% of the time.  We come up with ways to streamline your site so people aren&#8217;t afraid to contact you.  Email forms, tell a friend links, and just adding your phone number to the top of every page, is sometimes all it takes to raise your online sales.  That little tidbit of info is free of charge.  Put it to use.  Increase your business. That simple.  If you like our two cents, imagine the wealth of knowledge you receive once you&#8217;re a client. <a href="http://www.tomtro.com/consulting">TOMTRO.com/consulting</a> </font></p>
<p><font face="georgia, Times New Roman" size="3"><em><a href="http://www.cobbonline.com/cobbview10.html" target="_blank"><br />
</a></em></font></p>
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		<title>Microsoft Offers $44.6B for Yahoo</title>
		<link>http://tomtro.com/news/microsoft-offers-446b-for-yahoo</link>
		<comments>http://tomtro.com/news/microsoft-offers-446b-for-yahoo#comments</comments>
		<pubDate>Fri, 01 Feb 2008 18:36:03 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://tomtro.com/uncategorized/microsoft-offers-446b-for-yahoo</guid>
		<description><![CDATA[Definitely a bid to make a move on Google. SAN FRANCISCO (AP) — Microsoft Corp. has pounced on slumping Internet icon Yahoo Inc. with an unsolicited takeover offer of $44.6 billion in its boldest bid yet to challenge Google Inc.&#8217;s dominance of the lucrative online search and advertising markets. The surprise offer of $31 per [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Definitely a bid to make a move on Google.</strong></p>
<p><img src="http://tomtro.com/wp-content/uploads/2008/02/msft_yhoo.gif" title="Microsoft Yahoo Merger" alt="Microsoft Yahoo Merger" align="left" />SAN FRANCISCO (<a href="http://ap.google.com/article/ALeqM5g9cE_gI-aemyNxZQb7YOBC3rsNlQD8UHLJ780">AP</a>) — Microsoft Corp. has pounced on slumping Internet icon Yahoo Inc. with an unsolicited takeover offer of $44.6 billion in its boldest bid yet to challenge Google Inc.&#8217;s dominance of the lucrative online search and advertising markets.</p>
<p>The surprise offer of $31 per share, made late Thursday and announced Friday, seizes on Yahoo&#8217;s weakness while Microsoft tries to muscle up in a high-stakes battle with Google likely to define the technology landscape for years to come.</p>
<p>In a statement Friday, Yahoo said it will &#8220;carefully and promptly&#8221; study Microsoft&#8217;s bid.<span id="more-15"></span></p>
<p>With its profits steadily sliding, Yahoo&#8217;s stock slipped to a four-year low earlier this week and a new management team has been trying to steer a turnaround but sees more turbulence through 2008.</p>
<p>The announcement lifted Yahoo&#8217;s share price by almost 50 percent in morning trading, while Google fell more than 8 percent, dragged down by a fourth-quarter earnings report that missed Wall Street expectations.</p>
<p>In conference call Friday morning, Microsoft Chief Executive Steve Ballmer indicated he won&#8217;t take no for an answer after Yahoo rebuffed takeover overtures a year ago.</p>
<p>&#8220;This is a decision we have — and I have — thought long and hard about,&#8221; Ballmer said. &#8220;We are confident it&#8217;s the right path for Microsoft and Yahoo.&#8221;</p>
<p>Besides the question of Yahoo&#8217;s acceptance, Microsoft&#8217;s bid also faces regulatory scrutiny in Washington and Europe. On Friday, the Justice Department said it is &#8220;interested&#8221; in reviewing antitrust issues. European Union officials declined to comment.</p>
<p>To underscore its resolve, Microsoft is offering a 62 percent premium to Yahoo&#8217;s closing stock price Thursday. If the deal is consummated, it would be by far the largest acquisition in Microsoft&#8217;s history, eclipsing last year&#8217;s $6 billion purchase of online ad service aQuantive.</p>
<p>Since reaching a 52-week high of $34.08 in October, Yahoo shares have fallen 46 percent. Yahoo climbed $8.62 a share, or 45 percent, to $27.80 in afternoon trading. Microsoft shares fell $2.22, or 6.8 percent, to $30.38.</p>
<p>Microsoft publicly disclosed its cash-and-stock offer in hopes of rallying support from Yahoo&#8217;s shareholders, making it more difficult for Yahoo&#8217;s board to turn down the bid.</p>
<p>In a letter released Friday, Ballmer pointedly noted Yahoo&#8217;s financial performance has deteriorated since Microsoft was spurned a year ago. At that time, Ballmer said he was told Yahoo believed it was better off on its own.</p>
<p>&#8220;A year has gone by, and the competitive situation has not improved,&#8221; Ballmer wrote in his letter.</p>
<p>Microsoft&#8217;s previous offer was rebuffed by Terry Semel, who stepped aside last year as chief executive under shareholder pressure.</p>
<p>Microsoft sent its latest takeover offer to Yahoo late Thursday, shortly after Semel resigned as the company&#8217;s chairman. The letter is addressed to Semel&#8217;s successors, new Chairman Roy Bostock and the current CEO, co-founder Jerry Yang, who is one of Yahoo&#8217;s largest shareholders.</p>
<p>In a prepared statement, Yahoo said its board &#8220;will evaluate this proposal carefully and promptly in the context of Yahoo&#8217;s strategic plans and pursue the best course of action to maximize long-term value for shareholders.&#8221;</p>
<p>Microsoft views Yahoo as its best chance to thwart Google, which has leveraged its leadership in Internet search and advertising to emerge as an increasingly serious threat to the world&#8217;s largest software maker&#8217;s persuasive influence on how people interact with computers.</p>
<p>Google already controls nearly 60 percent of the U.S. search market, and has been widening its lead, despite concerted efforts by both second-place Yahoo and third-place Microsoft. By combining, Microsoft and Yahoo would have a 33 percent share of the U.S. search market, according to the latest data from comScore Media Metrix.</p>
<p>By joining forces, Microsoft and Yahoo also would widen their narrowing advantage over Google in providing free e-mail accounts — a service that helps foster more loyalty with users and create more advertising opportunities.</p>
<p>Advertisers around the world are expected to double their spending on the Internet during the next three years as more people get their news and entertainment on the Web instead of television, radio, newspapers and magazine. The trend is expected to create an $80 billion online ad market in 2010, up from an estimated $40 billion last year.</p>
<p>Despite an aggressive push in recent years, Microsoft&#8217;s online advertising expansion hasn&#8217;t paid off. Last week, the Redmond, Wash.-based company reported a 79 percent jump in its overall profit, but its online division&#8217;s loss widened to $245 million.</p>
<p>And Yahoo has been struggling to attract more advertising even though its Web site attracts one of the biggest audiences. The Sunnyvale-based company&#8217;s profit has declined for five consecutive quarters, prompting plans to cut 1,000 jobs later this month, a 7 percent reduction of its 14,300-employee work force.</p>
<p>Besides helping to boost its online ad revenue, Microsoft believes it could mine more profit from Yahoo by jettisoning workers and eliminating overlapping operations.</p>
<p>Microsoft said it sees at least $1 billion in cost savings if it buys Yahoo. Microsoft executives deflected questions about how many jobs might be lost, but the company emphasized retention packages will be offered to Yahoo engineers and other key employees, including some executives.</p>
<p>The fate of Yahoo&#8217;s brand also is unclear if Microsoft takes over. Both Ballmer and Kevin Johnson, president of Microsoft&#8217;s platforms and services division, hailed Yahoo&#8217;s strong brand value but didn&#8217;t commit to keeping the name alive.</p>
<p><em>AP Business Writer Jennifer Malloy in New York and AP Business Writer Jessica Mintz in Seattle contributed to this story.</em></p>
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		<title>Local chamber representatives attend breakfast event in Atlanta</title>
		<link>http://tomtro.com/news/local-chamber-representatives-attend-breakfast-event-in-atlanta</link>
		<comments>http://tomtro.com/news/local-chamber-representatives-attend-breakfast-event-in-atlanta#comments</comments>
		<pubDate>Mon, 21 Jan 2008 23:34:15 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://tomtro.com/uncategorized/local-chamber-representatives-attend-breakfast-event-in-atlanta</guid>
		<description><![CDATA[TOMTRO is currently working on several non-profit web projects to help raise money for local school art programs. The expected launch date will be March 2008. We&#8217;re also working on a social networking tool just for Atlanta area high school students to share notes with the use of wikis complete with wysiwygs and word/powerpoint upload [...]]]></description>
			<content:encoded><![CDATA[<p>TOMTRO is currently working on several non-profit web projects to help raise money for local school art programs.  The expected launch date will be March 2008.  We&#8217;re also working on a social networking tool just for Atlanta area high school students to share notes with the use of wikis complete with wysiwygs and word/powerpoint upload abilities.  Hopefully we can help make learning a little easier for our young Atlanta minds.</p>
<p>At a recent event, local representatives gave encouraging news that they would help supporting local business develop high quality software to facilitate learning.</p>
<blockquote><p><font face="Verdana,Arial" size="2"><font face="Verdana,Arial" size="2">Richardson praised Perdue for sound management of the budget but added that disagreement was a part of governing. In addition to the parent-coordination program, Perdue also announced a Web site where the public can gauge student performance. </font></font></p>
<p><font face="Verdana,Arial" size="2"><font face="Verdana,Arial" size="2">Mindful that he was speaking to a business audience, Perdue pulled the wraps off a state/private venture capital fund to invest in beginning companies that start in Georgia. Taxpayers would put in $10 million to match $30 million in private funds with the aim to keep promising startups from leaving the state to find investors.</font></font></p></blockquote>
<p><span id="more-11"></span>Through our online community products available, we hope to help bridge the gap between students, teachers and parents. We&#8217;re creating communities where teachers and parents can eaisly communicate throughout the school year, and keep up to date with events, tests, homework, and other activities.  The article went on to talk about this very matter:</p>
<blockquote><p> <font face="Verdana,Arial" size="2"><font face="Verdana,Arial" size="2">&#8220;Focusing on critical involvement by parents and guardians is the next step in ensuring student success,&#8221; Perdue told 2,000 executives at the annual Eggs and Issues breakfast. </font></font></p>
<p><font face="Verdana,Arial" size="2"><font face="Verdana,Arial" size="2">Lt. Gov. Casey Cagle and House Speaker Glenn Richardson also spoke at the Georgia Chamber of Commerce event, both touching on yesterday&#8217;s House overrides of 12 bills that Perdue had vetoed last year. Cagle urged legislators in the audience to keep their egos and politics from driving disputes between themselves and Perdue. </font></font></p></blockquote>
<p><a href="http://news.mywebpal.com/partners/680/public/news868621.html" target="_blank">Click here to read the entire article. </a></p>
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		<title>Atlanta Rings in as America&#8217;s Most Wired City</title>
		<link>http://tomtro.com/news/atlanta-rings-in-as-americas-most-wired-city</link>
		<comments>http://tomtro.com/news/atlanta-rings-in-as-americas-most-wired-city#comments</comments>
		<pubDate>Mon, 08 Oct 2007 19:51:06 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://tomtro.com/?p=3</guid>
		<description><![CDATA[Pop quiz: What&#8217;s America&#8217;s most wired city? You might guess someplace in Silicon Valley, Los Angeles or San Diego. East Coast fans might bet on New York or even Chicago. But you&#8217;ve got to head south. For the second year in a row, Atlanta tops Forbes.com&#8217;s survey of America&#8217;s most wired cities in the U.S. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://tomtro.com/wp-content/uploads/2008/01/atlantas-largest-telcom-com.jpg" title="Atlanta Most Wired ATT Verizon Bellsouth Earthlink Logos" alt="Atlanta Most Wired ATT Verizon Bellsouth Earthlink Logos" align="left" />Pop quiz: What&#8217;s America&#8217;s most wired city? You might guess someplace in Silicon Valley, Los Angeles or San Diego. East Coast fans might bet on New York or even Chicago.  But you&#8217;ve got to head south.  For the second year in a row, Atlanta tops Forbes.com&#8217;s survey of America&#8217;s most wired cities in the U.S.</p>
<p>A variety of factors boost the Big Peach&#8217;s techno quotient. As the communications hub for the Southeast, Atlanta boasts regional headquarters for <strong>AT&amp;T</strong>  and <strong>Verizon</strong> and a bustling community of Internet-related start-ups. It&#8217;s also home to BellSouth and <strong>EarthLink</strong> &#8211;a major promoter of citywide wireless networks until recent months&#8211;as well as cable giant Cox Communications. And it got an early jump on cutting-edge technology after spending millions to wire its downtown area for the 1996 Olympics.</p>
<p><img src="http://tomtro.com/wp-content/uploads/2008/01/market-share.gif" title="Internet Market Share" alt="Internet Market Share" align="right" />Still, its leading status mystifies some. &#8220;It&#8217;s a dynamic area with a lot of young people, but exactly why it&#8217;s No. 1 is a mystery to me,&#8221; notes telecom analyst Jeff Kagan, who coincidentally is a long-time resident of Atlanta.</p>
<p>Here are some clues. To calculate our list, we looked at the percentage of Internet users with high-speed access, the range of service providers within a city and the availability of public wireless hot spots. Atlanta ranks highest in broadband adoption, access options and fourth in wi-fi availability. According to Nielsen Online, 97.2% of the city&#8217;s home Internet users accessed the Web via a high-speed connection in November.</p>
<p>Continue reading this article at <a href="http://www.forbes.com/wireless/2008/01/09/wired-cities-wifi-tech-wireless-cx_ew_0110wired.html" target="_blank">Forbes Magazine . . .</a></p>
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